Privacy Policy
This policy was last updated 28/09/2026.
Your privacy is important to us. So we’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your information. Please take a moment to familiarise yourself with our privacy practices and let us know if you have any questions.
Collection and use of personal information
Personal information is data that can be used to identify or contact a single person.
You may be asked to provide your personal information anytime you are in contact with Arrow Group. Arrow Group may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.
Here are some examples of the types of personal information Arrow Group may collect and how we may use it:
1. What person information we collect
When you create a Dealer Portal account, purchase a product, download a product, request a quote or contact us, we may collect a variety of information, including your name, mailing address, phone number, email address and contact preferences.
2. How we use your personal information
The personal information we collect allows us to keep you posted on Arrow Group’s latest product announcements, updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.
We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.
We may use your personal information to verify identity, assist with identification of users, and to determine appropriate services. We may use personal information for internal purposes such as auditing, data analysis, and research to improve Arrow Group’s products, services, and customer communications.
If you enter into a competition, or similar promotion we may use the information you provide to administer those programs.
3. Your data
We store registered user data from this website (portaldev.arrowgroup.com) and from email marketing campaigns on our secure internal server based at our company HQ in Lowestoft, UK, on the secure MailChimp platform and on our secure web hosting server (provided by WP Engine).
The registered user data we store is the following:
Who has signed up to use our websites and when.
When each user last logged in to our websites.
What each user downloads and views on our websites.
Who opened and clicked on our MailChimp email campaigns.
Who deleted and/or unsubscribed from our MailChimp email campaigns.
This information is kept for up to one year and then deleted. The information is purely used for internal marketing statistics and analysis.
The registered user data we store on our web hosting platform is kept securely and indefinitely. If you wish to have any of your data permanently deleted from any or all of our platforms, please contact us: info@arrowgroup.com
4. Collection and use of non-personal information
We may also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information regarding customer activities on our website and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.
We may collect and store details of how you use our services, including search queries on our website. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.
5. Cookies and other technologies
Arrow Group’s websites, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviour, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.
Arrow Group and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Arrow Group more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the Arrow Group website or receive an email from us. Knowing your country and language helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us personalise your experience and provide you with better customer service.
If you want to disable cookies, check with your browser provider to find out how to disable cookies. Please note that certain features of the Arrow Group website will not be available once cookies are disabled.
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyse trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Arrow Group may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the Arrow Group website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Cookies used on our Dealer Portal
| Type | Cookie | Duration | Description |
| Necessary | wordpress_logged_in_* | Session / 14 days | Set by WordPress to confirm you are currently logged in and who you are. Required for all authenticated portal access. |
| Necessary | wordpress_sec_* | Session / 14 days | WordPress secure authentication cookie. Stores your encrypted login credentials for admin-area access over HTTPS. |
| Necessary | wordpress_* | 14 days | WordPress authentication cookie for standard requests. Works alongside the secure variant to maintain your logged-in state. |
| Necessary | wordpressuser_* | Session | Stores your WordPress username as part of the cookie-based authentication mechanism. |
| Necessary | wordpresspass_* | Session | Stores an encrypted password hash as part of the cookie-based authentication mechanism. The actual password is never stored. |
| Necessary | wp-postpass_* | Session | Set when a visitor enters a password to access a password-protected page on the portal. Avoids repeated prompts during the same visit. |
| Necessary | wordpress_test_cookie | Session | Set by WordPress during login to check that your browser accepts cookies. Deleted immediately after the check. |
| Necessary | wp_lang | Session | Stores the preferred language set by the logged-in user. Used to serve the portal in the correct locale. |
| Necessary | wp-settings-* | 1 year | Stores personalised WordPress admin UI preferences (e.g. list view mode) for the logged-in user. |
| Necessary | wp-settings-time-{uid} | 1 year | Records the timestamp of the last update to wp-settings so the portal can detect stale preferences. |
| Necessary | wpe-auth | WordPress expires the login after two days or when the browser is closed, whichever occurs first, unless “Remember Me” is checked, in which case it extends to 14 days. | Set by WP Engine hosting. Used to authenticate and manage secure sessions on the WP Engine platform layer. |
| Necessary | wpe_country | Session | Set by WP Engine to record the visitor’s detected country code. Used for geolocation and routing decisions at the hosting layer. |
| Necessary | wordpress_cookie_blog_id | Session | Identifies which site within a WordPress installation the current session belongs to. Used to keep sessions correctly scoped. |
| Necessary | PHPSESSID | Session | Standard PHP session identifier. Maintains server-side session state across requests during your visit. |
| Necessary | PriceCheckID | Session | Set by the Dealer Portal’s pricing system to track the current price-check state during a dealer’s browsing session. |
| Necessary | __cf_bm | 30 minutes | Set by Cloudflare Bot Management. Used to distinguish legitimate users from automated bot traffic. Required for portal security. |
| Necessary | cf_clearance | 30 minutes | Set by Cloudflare after a visitor passes a security challenge. Prevents repeated challenge prompts during the clearance period. |
| Necessary | gtm_session_start | Session | Set by Google Tag Manager to record the start time of the current session. Used to correctly attribute events and page views. |
| Functional | gf_display_empty_fields | Session | Set by the Gravity Forms plugin. Stores an admin user’s preference to show empty fields when reviewing form entries. Only set in the WordPress admin area. |
| Analytics | _ga | 2 years | Set by Google Analytics to assign a unique anonymous client ID, used to distinguish users and calculate visitor, session, and campaign data. |
| Analytics | ga[container-id] | 2 years | Set by Google Analytics 4 to persist session state, grouping page views within a single visit into one session for reporting. |
| Analytics | _gid | 24 hours | Set by Google Analytics to distinguish users on a daily basis by assigning a randomly generated client ID. Used to measure daily engagement and session data. |
| Analytics | _gat_UA-* | 1 minute | Set by Google Analytics to throttle the rate at which tracking requests are made, preventing data overload on high-traffic pages. |
| Analytics | _gcl_au | 3 months | Set by Google Tag Manager to experiment with and measure the efficiency of advertising across Google services. |
6. Disclosure to third parties
At times, Arrow Group may make certain personal information available to strategic partners that work with Arrow Group to provide products and services, or that help Arrow Group market to customers. Personal information will only be shared by Arrow Group to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing or sales purposes.
7. Service providers
Arrow Group shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Arrow Group operates.
8. Others
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Arrow Group to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
9. Protection of personal information
Arrow Group takes the security of your personal information very seriously. Online services such as this Dealer Portal use Secure Sockets Layer (SSL) security technology for establishing an encrypted link between our server and the client – typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook). All browsers have the capability to interact with secured web servers using the SSL protocol.
When you use some Arrow Group products, services, or applications, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a product review posting, that information is public. Please take care when using these features.
10. Integrity and retention of personal information
Arrow Group makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
11. Access to personal information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account at portaldev.arrowgroup.com. For other personal information we hold, we will provide you with access for any purpose including to request that we correct the data if it is inaccurate or delete the data if Arrow Group is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by contacting us.
12. Third party sites and services
Arrow Group websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties − for example, a third‑party app. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.
13. Internation users
All the information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy.
14. Our company-wide commitment to your privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to Arrow Group employees and strictly enforce privacy safeguards within the company.
15. Privacy questions
If you have any questions or concerns about Arrow Groups Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us. You can contact us by phone: 01502 533433.
All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.
Arrow Group may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.
Arrow Group, Compass House, Waveney Drive, Lowestoft, NR33 0TP